IAB Europe second preliminary question

The judgment of the Court of Justice of the European Union (“the Court“) in the case of IAB Europe v. Belgian Data Protection Authority (“GBA“) focused on two preliminary questions.[1] On the Court’s answer to the first preliminary question, whether a Transparency and Consent String (“TC String“) is personal data within the meaning of the

IAB Europe first preliminary question

When an internet user visits a website that displays personalized ads, advertisers can bid for ad space within split seconds to show advertising to the internet user. This is also known as “Real Time Bidding”. IAB Europe, an sector organization for digital advertising and marketing in Europe, developed the Transparency and Consent Framework (“TCF”) through

the e-Privacy Regulation: will it come after all?

Last year, we wrote that the e-Privacy Regulation was becoming a headache for the European Union and we wondered aloud whether the regulation would ever come into being. The latter now seems to be a step closer. The European Commission (‘EC’) published a revised text proposal on 5 January 2021 and not long afterwards, on

the e-Privacy Regulation: situation in 2020

The e-Privacy Regulation (the ‘Regulation’) seems to have become a never ending story for the European Union. The Regulation aims to modernize the rules for traditional telecom companies and to extend the scope of application to new communication services such as Skype, Whatsapp and Facebook. The Regulation also gives conditions for placing cookies, direct marketing

pre-checked box is not legally valid consent for cookies

In the so-called Planet49-judgment (C-673/17) the Court of Justice of the EU (hereafter: ‘the Court’) recently ruled on the way in which consent for the storage of tracking cookies must be granted by a website visitor. Below you will find a desciption of the most important points from this judgment and is discussed what this